Induction Sessions- Cairo (2 weeks)
Overview and Expectations
Module 1- UK (2 weeks)
"Creativity and Innovation Management"
What is Business Enterprise?
Business in the Context of the Wider Economy
Introduction to Entrepreneurship
Introduction to Innovation Management
Entrepreneurship and Growing a Business
Module 2- Cairo (2/3 weeks)
"What is Business? How Does it Work?"
Innovation Management
Innovation Strategy and Culture
Module 3- Cairo (3 weeks)
"Business Strategy, Marketing and Product & Service Development"
Business Strategy, Operational Strategy, and Strategic Alignment
From Markets to Strategy
Markets and Marketing
Customers
Market Research and Analysis
Market Segmentation
Product Development
Service Design
Team Work and Leadership
Starting a New Business - Key Elements
Module 4- Cairo (3 weeks)
"Developing a Business Plan/Project Plan, Finding Finance"
Strategies for Growth
Writing a Business Plan
Introduction to Finance, Accounting and Business Systems
Emotional Intelligence
Personality Types
Psychometric Analysis
Working a Cross-Cultures
Module 5- UK (2/3 weeks)
"Entrepreneurship and Innovation Management in Action"
Cambridge Venture Projects
Company Visits
Negotiation
Business Finance and Accounting
Introduction to Technology and Innovation Policy
Research Methodologies.
Research Project- Cairo (18 weeks)
Comprehensive Implementation of Conceptual and Empirical Knowledge through Market Research, Data collection and Analysis.
Dissertation
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